BOYC Kotak Credit card
BOYC Kotak Credit card
BOYC Kotak Credit card
From product concept to user empowerment, this project showcases the evolution of a credit card into a dynamic, user-controlled experience. FlexiCard redefines personalization in banking by allowing users to choose, change, and remove benefits anytime — giving them full control over what they pay for.
From product concept to user empowerment, this project showcases the evolution of a credit card into a dynamic, user-controlled experience. FlexiCard redefines personalization in banking by allowing users to choose, change, and remove benefits anytime — giving them full control over what they pay for.
Project Overview
Project Overview
Project Overview
The Kotak FlexiCard is a fully customizable credit card designed for today's dynamic lifestyle. Instead of being limited by a fixed set of rewards, users have the flexibility to choose and pay only for the benefits they actually use.
This project involved conceptualizing a digital-first experience that emphasizes freedom, personalization, and adaptability — bringing to life a credit product that truly puts the user in control.
The Kotak FlexiCard is a fully customizable credit card designed for today's dynamic lifestyle. Instead of being limited by a fixed set of rewards, users have the flexibility to choose and pay only for the benefits they actually use.
This project involved conceptualizing a digital-first experience that emphasizes freedom, personalization, and adaptability — bringing to life a credit product that truly puts the user in control.
The Kotak FlexiCard is a fully customizable credit card designed for today's dynamic lifestyle. Instead of being limited by a fixed set of rewards, users have the flexibility to choose and pay only for the benefits they actually use.
This project involved conceptualizing a digital-first experience that emphasizes freedom, personalization, and adaptability — bringing to life a credit product that truly puts the user in control.
Scope of Work
Scope of Work
Scope of Work
Product Positioning & Experience Strategy: Defined core value props around control, flexibility, and dynamic lifestyle.
3D Visual Concepting: Designed visual test direction to reflect personalization and adaptability in iconography and motion.
Design Test Briefing: Created a 3D design challenge focused on realistic, premium icon transformation based on brand goals.
Product Positioning & Experience Strategy: Defined core value props around control, flexibility, and dynamic lifestyle.
3D Visual Concepting: Designed visual test direction to reflect personalization and adaptability in iconography and motion.
Design Test Briefing: Created a 3D design challenge focused on realistic, premium icon transformation based on brand goals.
Product Positioning & Experience Strategy: Defined core value props around control, flexibility, and dynamic lifestyle.
3D Visual Concepting: Designed visual test direction to reflect personalization and adaptability in iconography and motion.
Design Test Briefing: Created a 3D design challenge focused on realistic, premium icon transformation based on brand goals.
Timeline
Timeline
4 Weeks
4 Weeks
Role
Role
Design Lead
Design Lead
Type of Work
Type of Work
UX Design
UI Design &
Interaction Design
UX Design
UI Design &
Interaction Design
Challenges
Challenges
Solutions
Solutions
01
01
Balancing Customization with Simplicity
Balancing Customization with Simplicity
Designing a user-friendly interface that balances customization options with simplicity to prevent overwhelming users.
Designing a user-friendly interface that balances customization options with simplicity to prevent overwhelming users.
Designing a user-friendly interface that balances customization options with simplicity to prevent overwhelming users.
01
01
Simplify User Interface
Simplify User Interface
Designing a user-friendly interface that balances customization options with simplicity to prevent overwhelming users.
Designing a user-friendly interface that balances customization options with simplicity to prevent overwhelming users.
Designing a user-friendly interface that balances customization options with simplicity to prevent overwhelming users.
02
02
Educating Users
Educating Users
Educating users about the benefits of customization and providing guidance to help them make informed decisions without feeling overwhelmed.
Educating users about the benefits of customization and providing guidance to help them make informed decisions without feeling overwhelmed.
Educating users about the benefits of customization and providing guidance to help them make informed decisions without feeling overwhelmed.
02
02
Provide Educational Resources
Provide Educational Resources
Offer tutorials, FAQs, and personalized recommendations to help users understand the benefits of customization and make informed decisions.
Offer tutorials, FAQs, and personalized recommendations to help users understand the benefits of customization and make informed decisions.
Offer tutorials, FAQs, and personalized recommendations to help users understand the benefits of customization and make informed decisions.
03
03
Encouraging Active Engagement
Encouraging Active Engagement
Encouraging users to actively engage with benefit customization to maximize the value they derive from the FlexiCard.
Encouraging users to actively engage with benefit customization to maximize the value they derive from the FlexiCard.
Encouraging users to actively engage with benefit customization to maximize the value they derive from the FlexiCard.
03
03
Promote Personalization
Promote Personalization
Use targeted marketing campaigns and incentives to encourage users to explore and customize their benefits actively.
Use targeted marketing campaigns and incentives to encourage users to explore and customize their benefits actively.
Use targeted marketing campaigns and incentives to encourage users to explore and customize their benefits actively.
04
04
Optimizing Fee Structure
Optimizing Fee Structure
Designing a fee structure that incentivizes users to add benefits while ensuring that the costs remain reasonable and justifiable.
Designing a fee structure that incentivizes users to add benefits while ensuring that the costs remain reasonable and justifiable.
Designing a fee structure that incentivizes users to add benefits while ensuring that the costs remain reasonable and justifiable.
04
04
Offer Flexible Fee Options
Offer Flexible Fee Options
Introduce tiered fee structures or bundled packages that offer discounts for adding multiple benefits, making it more appealing for users to customize their cards.
Introduce tiered fee structures or bundled packages that offer discounts for adding multiple benefits, making it more appealing for users to customize their cards.
Introduce tiered fee structures or bundled packages that offer discounts for adding multiple benefits, making it more appealing for users to customize their cards.
05
05
Enhancing Security Measures
Enhancing Security Measures
Implementing robust security measures to protect against unauthorized changes to benefit selections and mitigate fraud risks.
Implementing robust security measures to protect against unauthorized changes to benefit selections and mitigate fraud risks.
Implementing robust security measures to protect against unauthorized changes to benefit selections and mitigate fraud risks.
05
05
Implement Multi-factor Authentication
Implement Multi-factor Authentication
Require multi-factor authentication for benefit customization to enhance security and prevent unauthorized changes.
Require multi-factor authentication for benefit customization to enhance security and prevent unauthorized changes.
Require multi-factor authentication for benefit customization to enhance security and prevent unauthorized changes.
06
06
Streamlining Customer Support
Streamlining Customer Support
Implementing efficient processes and resources to handle inquiries related to benefit customization effectively and promptly.
Implementing efficient processes and resources to handle inquiries related to benefit customization effectively and promptly.
Implementing efficient processes and resources to handle inquiries related to benefit customization effectively and promptly.
06
06
Invest in Training and Resources
Invest in Training and Resources
Provide comprehensive training for customer support teams and develop self-service resources to empower users to resolve customization-related issues independently.
Provide comprehensive training for customer support teams and develop self-service resources to empower users to resolve customization-related issues independently.
Provide comprehensive training for customer support teams and develop self-service resources to empower users to resolve customization-related issues independently.
07
07
Navigating Regulatory Requirements
Navigating regulatory Requirements
Ensuring that the FlexiCard complies with all relevant legal and regulatory standards while offering customizable features.
Ensuring that the FlexiCard complies with all relevant legal and regulatory standards while offering customizable features.
Ensuring that the FlexiCard complies with all relevant legal and regulatory standards while offering customizable features.
07
07
Consult Legal Experts
Consult legal Experts
Work closely with legal experts to ensure that the FlexiCard complies with all applicable regulations and standards, making any necessary adjustments to the product design and features as needed.
Work closely with legal experts to ensure that the FlexiCard complies with all applicable regulations and standards, making any necessary adjustments to the product design and features as needed.
Work closely with legal experts to ensure that the FlexiCard complies with all applicable regulations and standards, making any necessary adjustments to the product design and features as needed.
Detailed Designs
Detailed Designs
